Use It. Share It. Grow It
Gas Station TV (GSTV), the largest national away-from-home television network at the pump and Wayne, a GE Energy business and global innovator of fuel dispensers and technologies announced today that they have installed their co-developed media platform, inOvationTV, at Bill Wolf Petroleum Corp. stations in New York.
"Wolf Petroleum has generated significant value with GSTV and has a track record of innovation within the industry," said David Leider, CEO of Gas Station TV. "As the first retailer to launch inOvationTV we consider them critical to the continued growth of our business."
GSTV and Wayne launched inOvationTV in September with a Wayne investment valued at more than $50 million. Wayne's investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne's industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. Once fully deployed, inOvationTV will triple GSTV's monthly viewership to more than 70 million consumers.
"We are pleased to continue our long-standing relationship with GSTV by adding inOvationTV to the Wolf forecourt," Adam Wolf, vice president of Wolf Petroleum. "Our investment with GSTV has yielded significant returns for us and our retailers and we look forward to providing new opportunities with inOvationTV."
Fuel retailers outfitted with inOvationTV can inform and entertain their customers with GSTV's exclusive content experience, including sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather, and GSTV's original social media television show, "Your Neighborhood."
In addition to the GSTV programming experience, fuel retailers will receive a number of additional benefits through the program such as retail-driven promotional announcements produced by GSTV, and eligibility for current promotional programs from Wayne for credit card and dispenser security. GSTV's Nielsen and retailer research studies have shown that GSTV programming and retailer promotions deliver significant increases in returning customers, customer conversion from the forecourt to the c-store, c-store sales lift, and fuel sales lift.
The fully funded program includes Wayne's industry-leading media equipment, system installation, and six years of maintenance, technical support, and GSTV's world-class content, programming, retailer marketing, production and programming services and solutions. inOvationTV makes it easy for the retailer to get involved with very little responsibility.