I can think of about many reasons off the top of my head why we need this site. I am told we as an industry are not smart enough or too busy to use social media. What the, my nine year old niece uses social media. Certainly most of us are at that level, at least everyone I know in the industry is. This site brings everyone together into one spot, all the vendors, retailers, news, gossip, the whole enchilada in one spot. How can you not think this would be helpful? Just use it.