Loyalty, the competitive advantage

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Loyalty, the competitive advantage

Being better than your competition is the only sustainable competitive advantage

Website: http://www.vcmg.net
Members: 3
Latest Activity: Sep 23, 2010

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Incentives or Discounts; increased profit or eroded margin? Are you using buckshot, or firing a rifle?

When it comes to loyalty programs and promotional strategy there are two schools of thought in retail. On one hand, there are those who believe that everyday low pricing is the surest way to gain…Continue

Started by Peter Guidi Sep 23, 2010.

Coalition Marketing; The power and opportunity of developing an “alternative currency”

Loyalty marketing in the convenience/petroleum retail business is rapidly evolving.  Looking back five years, today’s landscape is hardly recognizable. The confluence of two major trends, IT…Continue

Started by Peter Guidi Sep 7, 2010.

Winning is everything!

The c-store retail environment has changed and continues to evolve. There are changes in consumer purchasing behavior and expectations, product offering and margins, store level technology, software…Continue

Started by Peter Guidi Aug 24, 2010.

The Code

Retail is a blood sport, period. Never mind the concept of "friendly competition"; the battle for the consumers' business is a Win/Lose equation. In the c-store space, platitudes, like "everybody…Continue

Started by Peter Guidi Aug 19, 2010.

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