Ted Leithart's Blog (6)

Building a Loyal Customer Base

Building a Loyal Customer Base



I will be writing several articles on how to build a loyal customer base. It has little to do with loyalty cards. It has little to do with QR codes. It has nothing to do with carrying the hottest and latest products in your store.



You know as well as I do that our world is continually becoming faster paced. Some simple examples are:



Can you imagine how we would be in awe of having a computer with the speed, storage capability and… Continue

Added by Ted Leithart on July 16, 2012 at 10:23am — No Comments

What's Going On?

Turmoil Everywhere turmoil



In politics - it's the same. Those who desire to have the rights of the state received from the governed with limited government, God given rights and responsibilities versus those who would be gods in their own minds.



In economics - that's the same. Those who believe in a sound fiscal policy and a sound money backed by a historically acceptable standard of value (such as gold or silver) versus those who believe money (and the paper laws are… Continue

Added by Ted Leithart on May 31, 2012 at 10:53am — No Comments

Arre Your Content with Mediocrity at Best?

Are You Content with Mediocrity at Best?

Last week I received a referral to another C-Store from a client. It seems the two business owners ran into one another at a trade show and they exchanged information, including information about C-Store Marketing Systems (my business). An interest in my services was noted, so I was asked to follow up.

When I phoned this prospect, he was interested in what I had and how I could help him.

Personally, I find this interesting. Here’s…

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Added by Ted Leithart on April 10, 2012 at 9:32am — No Comments

Got the Loan?

Several months ago I was asked by a local banker to visit a C-Store. The owner wanted to get some financing in order to restock his inventory and build it up and the banker could not make the loan happen with the financial situation of this particular C-Store.

I met with this owner for about an hour and a half. True, his inventory was down substantially. Many of his shelves and hooks were bare.

Throughout our conversation, the owner had one basic question – Got the loan? In other… Continue

Added by Ted Leithart on March 27, 2012 at 12:36pm — No Comments

C-Stores Gear Up for Super Bowl???

 

 

I received an email this morning that spoke about the industry gearing up for Super Bowl parties.  I recall the several years I built up my inventory as well for the Super Bowl purchasing spree.

But, did I really profit from getting ready for this annual event?  Yes, of course, I did to some extent as I sold more products that day than on a typical late January-early February Sunday.  My real question is – did the profits I made on Super Bowl Sunday change my life –…

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Added by Ted Leithart on February 6, 2012 at 10:00am — No Comments

Is the Economy Really So Bad?

I recently did a Google search to see how people made money throughout the 1930s.

Several people bought up undervalued stocks and held on as the stock value increased due to the public’s need for the company’s product or service.

Another one bought companies and leveraged their assets to grow the business (not necessarily financial assets, but the Goodwill, the value of their customer base, etc.)  This person went on to become one of the people who made the most wealth in…

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Added by Ted Leithart on January 17, 2012 at 9:52am — No Comments

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