Turmoil Everywhere turmoil

In politics - it's the same. Those who desire to have the rights of the state received from the governed with limited government, God given rights and responsibilities versus those who would be gods in their own minds.

In economics - that's the same. Those who believe in a sound fiscal policy and a sound money backed by a historically acceptable standard of value (such as gold or silver) versus those who believe money (and the paper laws are written on) grows on trees.

In C-Store - that's the same. Those who receive the meager leftovers of those who focus their dreams and vision with open eyes, to make it possible.

So why the turmoil if everything is the same and there is nothing new under the sun?

Because the world has realized the meaning of insanity. Doing the same thing over and over and over again and expecting different results. The problem is also that so many have been doing the same thing over and over and over again that all they perceive they can do is to do the same thing one more time.

There's a better way.

In September 2008, Cincinnati experienced what has been called the hurricane of Cincinnati. The strong winds knocked out power for days. But something very profound and wonderful happened during that time. . .

communal cook outs . . .
enjoying a drink (or a beer) with a friend or neighbor over a game a cards . . .
a slower pace . . .
the sound of children playing outside . . .
cuddling next to your loved ones for as long as you liked (and not as long as the clock told you you had time for) . . .

Love was reflected in the way we treated each other.

The question is: Did you learn anything?

Are you conveying this love of your customers and clients in your service - in your promotions - in your marketing - in the way you test your copy and advertising - in the way you differentiate your C-Store rather than being a commodity in the C-Store industry. Do you work to reflect a love for your dear, valued, blessed friends that your clients and customers truly are?

Maybe you should go back to September 2008 and reminisce. Whether the USA and the world experiences another Great Depression is not the issue. The issue is how are you going to help and love and cherish the people around you whether the economy is like 1999, the 1920s or 1933. And conveying that love in every marketing strategy and promotion you put together.

Maybe that's the change we really wanted (maybe the change we really want is on our back door step).

How much has a lack of change and the insanity of doing the same thing over and over again cost you and your C-Store?

How much did it cost to relish the change we experienced during the Cincinnati hurricane?

The best things in life are truly free!

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